Webinar Series: Marketing for Manufacturers Session 6: Leveraging Research & Data to Guide Your Marketing Strategy
The goal of this webinar is to help manufacturers achieve their sales goals using the right message to the right audience.
Register for this webinar and learn:
How to determine which type of research is best for your needs or objectives.
Strategy and methodology required to achieve your objectives.
The importance of quality data collection.
Effective reporting and statistical analysis.
Connecting the marketing dots and incorporating Artificial Intelligence.
Implementing continuous research programs.
Liz Diedrich, CEO, Diedrich RPM Always the innovator, Liz sees her role as determining and validating the best ways to promote clients in their intended markets and to serve those clients by providing measurable marketing results. Liz leads her team manage research and marketing for clients in both B2B and B2C markets. Liz started her first business at age 20 when she invented and manufactured a product that she then sold to Tupperware. From there, she taught college-level drafting and engineering, and marketing classes in Germany for the US military at three different institutions. She returned to the states and took a role as the director of sales and marketing for a cruise line and resort in Florida that she grew from $1.4 million in sales to $17.5 million in sales in just three years. Liz started Diedrich RPM in 1994 and has been an acclaimed innovator in combining research and marketing ever since. She also started a cruise business in Brainerd, Minnesota on Gull Lake called Destiny Cruises, which was sold in 2018 to a large resort.
Kyle Schwietz, Director of Research & Strategic Planning, Diedrich RPM Kyle started in DRPM’s market research department in 2010 and quickly developed a passion for data collection. As Director of Research, he’s constantly learning, adapting, and implementing new strategies following technological trends that continue to influence the methodology of studies over time. Kyle ensures that the quality of data of any DRPM research study is uncompromising—as that is the lifeblood of any research report. Kyle enjoys taking on client’s challenges and answering tough questions for them. Kyle also maintains account management, project management, and strategic planning.